The Relational Value of a Brand's Perceived Globalness and Localness

Christina Sichtmann; Vasileios Davvetas; Adamantios Diamantopoulos

The Relational Value of a Brand's Perceived Globalness and Localness

Christina Sichtmann
, Vasileios Davvetas
, Adamantios Diamantopoulos

Department of Accounting, Innovation and Strategy

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2017
Event	Fifth French-Austrian-German Workshop on Consumer Behavior - Wien, Austria Duration: 29 Mar 2017 → 31 Mar 2017 http://marketing.univie.ac.at/french-austrian-german-workshop/

Seminar/Workshop

Seminar/Workshop	Fifth French-Austrian-German Workshop on Consumer Behavior
Abbreviated title	FAG Workshop
Country/Territory	Austria
City	Wien
Period	29/03/17 → 31/03/17
Internet address	http://marketing.univie.ac.at/french-austrian-german-workshop/

Austrian Fields of Science 2012

502052 Business administration
502020 Market research

Keywords

HBE
BWL

Cite this

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title = "The Relational Value of a Brand's Perceived Globalness and Localness",

keywords = "HBE, BWL",

author = "Christina Sichtmann and Vasileios Davvetas and Adamantios Diamantopoulos",

note = "Fifth French-Austrian-German Workshop on Consumer Behavior (March 29-31, 2017, Vienna, Austria); Fifth French-Austrian-German Workshop on Consumer Behavior, FAG Workshop ; Conference date: 29-03-2017 Through 31-03-2017",

year = "2017",

language = "English",

url = "http://marketing.univie.ac.at/french-austrian-german-workshop/",

}

TY - CONF

T1 - The Relational Value of a Brand's Perceived Globalness and Localness

AU - Sichtmann, Christina

AU - Davvetas, Vasileios

AU - Diamantopoulos, Adamantios

N1 - Fifth French-Austrian-German Workshop on Consumer Behavior (March 29-31, 2017, Vienna, Austria)

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

M3 - Paper

T2 - Fifth French-Austrian-German Workshop on Consumer Behavior

Y2 - 29 March 2017 through 31 March 2017

ER -