The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the Global Marketing Conference
Pages	465-477
Publication status	Published - 2020
Event	Global Marketing Conference 2020 - Seoul, Korea, Republic of Duration: 5 Nov 2020 → 8 Nov 2020 https://2020gamma.imweb.me/

Conference	Global Marketing Conference 2020
Abbreviated title	GMC
Country/Territory	Korea, Republic of
City	Seoul
Period	5/11/20 → 8/11/20
Internet address	https://2020gamma.imweb.me/

Austrian Fields of Science 2012

@inproceedings{476db0d3bd4a4fa1826254e5dfb23f89,

title = "The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes",

keywords = "HBE, MIB",

author = "Ilona Sz{\"o}cs and Milena Micevski",

note = "(Nov 5-8, 2020, Seoul, Republic of Korea (online)); Global Marketing Conference 2020, GMC ; Conference date: 05-11-2020 Through 08-11-2020",

year = "2020",

language = "English",

pages = "465--477",

booktitle = "Proceedings of the Global Marketing Conference",

url = "https://2020gamma.imweb.me/",

}

TY - GEN

T1 - The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes

AU - Szöcs, Ilona

AU - Micevski, Milena

N1 - (Nov 5-8, 2020, Seoul, Republic of Korea (online))

PY - 2020

Y1 - 2020

KW - HBE

KW - MIB

UR - https://db.koreascholar.com/article?code=400794

M3 - Contribution to proceedings

SP - 465

EP - 477

BT - Proceedings of the Global Marketing Conference

T2 - Global Marketing Conference 2020

Y2 - 5 November 2020 through 8 November 2020

ER -