@article{2d867d10c17942ef826ff3c987d722ca,
title = "The role of lifetime activity cues in customer base analysis",
keywords = "IB, BWL, Pareto/NBD, Stochastic models of consumer behavior, Purchase behavior, Customer lifetime value",
author = "Daniel Hoppe and Udo Wagner",
year = "2014",
month = may,
doi = "10.1016/j.jbusres.2013.08.004",
language = "English",
volume = "67",
pages = "983--989",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "ACADEMIC PRESS INC ELSEVIER SCIENCE",
number = "5",
}