The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues

Adamantios Diamantopoulos; Arnd Florack; Benjamin Serfas

The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues

Adamantios Diamantopoulos, Arnd Florack, Benjamin Serfas

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2015
Event	American Marketing Association Winter Educators’ Conference - San Antonio, United States Duration: 13 Feb 2015 → 15 Feb 2015

Conference

Conference	American Marketing Association Winter Educators’ Conference
Country/Territory	United States
City	San Antonio
Period	13/02/15 → 15/02/15

Austrian Fields of Science 2012

502052 Business administration

Keywords

IB
BWL

Cite this

@conference{7cf92137901d45cbb5c46a68acd931e7,

title = "The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues",

keywords = "IB, BWL",

author = "Adamantios Diamantopoulos and Arnd Florack and Benjamin Serfas",

note = "Special Session on Contemporary Developments in Global Marketing Research; American Marketing Association Winter Educators{\textquoteright} Conference ; Conference date: 13-02-2015 Through 15-02-2015",

year = "2015",

language = "English",

}

TY - CONF

T1 - The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues

AU - Diamantopoulos, Adamantios

AU - Florack, Arnd

AU - Serfas, Benjamin

N1 - Special Session on Contemporary Developments in Global Marketing Research

PY - 2015

Y1 - 2015

KW - IB

KW - BWL

M3 - Paper

T2 - American Marketing Association Winter Educators’ Conference

Y2 - 13 February 2015 through 15 February 2015

ER -