This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the French-Austrian-German Workshop on consumer Behavior
Publication status	Published - Nov 2019
Event	6th French-Austrian-German Workshop on Consumer Behavior - Nancy, France Duration: 21 Nov 2019 → 22 Nov 2019

Conference	6th French-Austrian-German Workshop on Consumer Behavior
Country/Territory	France
City	Nancy
Period	21/11/19 → 22/11/19

Austrian Fields of Science 2012

@inproceedings{2d5c526a9b1540489e5b115347f3c0a0,

title = "This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements",

keywords = "BWL, HBE",

author = "Matthias Glaser and Heribert Reisinger",

year = "2019",

month = nov,

language = "English",

booktitle = "Proceedings of the French-Austrian-German Workshop on consumer Behavior",

note = "6th French-Austrian-German Workshop on Consumer Behavior ; Conference date: 21-11-2019 Through 22-11-2019",

}

TY - GEN

T1 - This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements

AU - Glaser, Matthias

AU - Reisinger, Heribert

PY - 2019/11

Y1 - 2019/11

KW - BWL

KW - HBE

UR - https://www.afm-marketing.org/sites/default/files/atoms/files/FrenchAustrianGermanWorkshopOnConsumerBehavior-Nancy%2020-22nov2019%20Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the French-Austrian-German Workshop on consumer Behavior

T2 - 6th French-Austrian-German Workshop on Consumer Behavior

Y2 - 21 November 2019 through 22 November 2019

ER -