TY - GEN
T1 - Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach
AU - Bartsch, Fabian
AU - Diamantopoulos, Adamantios
PY - 2016
Y1 - 2016
KW - IB
KW - BWL
UR - http://www.efsa.unsa.ba/emacregional2016/sites/default/files/EMAC_SARAJEVO_Pocket%20Program_FINAL_2.pdf
M3 - Contribution to proceedings
BT - Proceedings of the 7th European Marketing Academy Regional Conference
T2 - 7th European Marketing Academy Regional Conference
Y2 - 14 September 2016 through 16 September 2016
ER -