Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences

Georgios Halkias; Adamantios Diamantopoulos; Arnd Florack; Johanna Palcu

Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences

Georgios Halkias, Adamantios Diamantopoulos, Arnd Florack, Johanna Palcu

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 47th European Marketing Academy Conference
Place of Publication	Glasgow
Publication status	Published - 2018
Event	47th European Marketing Academy Conference (EMAC 2018) - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Conference

Conference	47th European Marketing Academy Conference (EMAC 2018)
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

Austrian Fields of Science 2012

502052 Business administration
502020 Market research
501021 Social psychology

Keywords

HBE
BWL

Cite this

@inproceedings{69cc5be487604c8d9f44744877087e01,

title = "Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences",

keywords = "HBE, BWL",

author = "Georgios Halkias and Adamantios Diamantopoulos and Arnd Florack and Johanna Palcu",

note = "(May 29 - June 1, Glasgow, United Kingdom); 47th European Marketing Academy Conference (EMAC 2018) ; Conference date: 29-05-2018 Through 01-06-2018",

year = "2018",

language = "English",

booktitle = "Proceedings of the 47th European Marketing Academy Conference",

}

TY - GEN

T1 - Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences

AU - Halkias, Georgios

AU - Diamantopoulos, Adamantios

AU - Florack, Arnd

AU - Palcu, Johanna

N1 - (May 29 - June 1, Glasgow, United Kingdom)

PY - 2018

Y1 - 2018

KW - HBE

KW - BWL

UR - http://www.emac-2018.org/r/default.asp?iId=IDHGLH

UR - http://www.emac-2018.org/UserFiles/EMAC%20Web.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 47th European Marketing Academy Conference

CY - Glasgow

T2 - 47th European Marketing Academy Conference (EMAC 2018)

Y2 - 29 May 2018 through 1 June 2018

ER -

Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this