TY - GEN
T1 - Voice Commerce
T2 - 23rd International Conference on Information Integration and Web Intelligence, iiWAS 2021
AU - Nguyen, Hai Son
AU - Mladenow, Andreas
AU - Strauss, Christine
AU - Auer-Srnka, Katharina
N1 - Publisher Copyright:
© 2021 ACM.
Copyright:
Copyright 2022 Elsevier B.V., All rights reserved.
PY - 2021
Y1 - 2021
N2 - Voice assistants comprehend and use complex natural language and have become more pervasive in people's homes. Many effects of these technologies on consumer behaviour and their implications for manufacturers and businesses are still unexplored in literature. This paper aims to understand the impact of anthropomorphism on consumer attitudes and behavioural intentions. More specifically, the paper intends to investigate 1) whether and 2) how anthropomorphism in voice assistants influences the manner consumers evaluate products and establish purchase intentions when shopping with voice assistants. Hence, the paper concludes that anthropomorphism plays a notable role in changing the consumer's attitude and behavioural intentions. However, its impact could be easily manipulated by other technical constraints such as interaction fluency, intent classification, lack of visual display etc. Multiple interpretation attempts are presented and possible implications for manufacturers and e-retailers discussed.
AB - Voice assistants comprehend and use complex natural language and have become more pervasive in people's homes. Many effects of these technologies on consumer behaviour and their implications for manufacturers and businesses are still unexplored in literature. This paper aims to understand the impact of anthropomorphism on consumer attitudes and behavioural intentions. More specifically, the paper intends to investigate 1) whether and 2) how anthropomorphism in voice assistants influences the manner consumers evaluate products and establish purchase intentions when shopping with voice assistants. Hence, the paper concludes that anthropomorphism plays a notable role in changing the consumer's attitude and behavioural intentions. However, its impact could be easily manipulated by other technical constraints such as interaction fluency, intent classification, lack of visual display etc. Multiple interpretation attempts are presented and possible implications for manufacturers and e-retailers discussed.
UR - https://www.scopus.com/pages/publications/85122616937
U2 - 10.1145/3487664.3487724
DO - 10.1145/3487664.3487724
M3 - Contribution to proceedings
AN - SCOPUS:85122616937
T3 - Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services
SP - 434
EP - 442
BT - iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence
A2 - Pardede, Eric
A2 - Indrawan-Santiago, Maria
A2 - Haghighi, Pari Delir
A2 - Steinbauer, Matthias
A2 - Khalil, Ismail
A2 - Kotsis, Gabriele
PB - ACM
CY - New York, NY
Y2 - 29 November 2021 through 1 December 2021
ER -
