Original language | English |
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Title of host publication | Proceedings of the 2016 Global Marketing Conference |
Place of Publication | Hong Kong |
Publication status | Published - 2016 |
Austrian Fields of Science 2012
- 502019 Marketing
Keywords
- IB
- BWL
Wolfgang Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger
Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
Original language | English |
---|---|
Title of host publication | Proceedings of the 2016 Global Marketing Conference |
Place of Publication | Hong Kong |
Publication status | Published - 2016 |