When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

Wolfgang Weitzl
, Elisabeth Wolfsteiner
, Sabine Einwiller
, Udo Wagner

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

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When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews
Wolfsteiner, E. (Speaker)
28 Oct 2016
Activity: Talks and presentations › Talk or oral contribution › Other