Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights

Olivier Reimann, Udo Wagner

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Original languageEnglish
Title of host publicationGlobal Marketing conference proceeding, Bridging Asia and the World: Global Platform for Interface between Marketing and Management
Pages58 - 59
DOIs
Publication statusPublished - 2016
EventGlobal Marketing Conference 2016 - Hong Kong, Hongkong, China
Duration: 21 Jul 201624 Jul 2016
http://gammaconference.org/2016/?ckattempt=1

Conference

ConferenceGlobal Marketing Conference 2016
Abbreviated titleGMC 2016
Country/TerritoryChina
CityHongkong
Period21/07/1624/07/16
Internet address

Austrian Fields of Science 2012

  • 502019 Marketing
  • 502020 Market research

Keywords

  • IB
  • BWL

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